Catching up on social media these days.  “The Zen of Social Media Marketing” by Shama Hyder Kabani is a very comprehensive overview of online marketing tools and challenges the reader to think through their online strategy, target audience and need before embarking in all the twitters, facebooks etc. of the world.

The 3 words she uses are attract, convert and transform and how social media fits into this framework. From here she goes into how to drive traffic to your website (SEO) and then into full-blown social media, using Facebook, Google+, LinkedIn and Twitter and the importance of web video.  The biggest take-away for me is that this medium is geared toward making a personal connection.

If you want to learn more about Social Media, or looking to use social media to market your business, I would read this book.

Now my challenge is to use this information in here…..